bradford allen
 
Delphi brand refresh
 
 
INTERACTIVE & PRINT TEMPLATES   BRANDING   DESIGN ASSETS   BRAND GUIDELINES
Delphi Automotive is one of the worlds largest automotive parts manufacturers. Their global aftermarket division wanted to refresh their brand to better connect with their automotive technician customers. Working with Delphi’s global brand and communications team, I led the effort to refresh the brand with a new tag line, and a new look and feel that was more approachable and innovative.
 
Before refresh
Before brand refresh

First, I coined a new tagline that translated globally and worked well across the division’s diverse product lines. Customer surveys revealed highly positive associations with the new tag line.

New tagline

New tagline

I introduced recurring brand elements to tie creative together across media, including a brushed metal background (symbolizing reliability), and a sturdy but modern new typeface (Museo Slab 700).

Website


Delphi website

Display ad templates

Display ad template
Display ad template
Display ad template
Display ad template
Display ad template
Display ad template
Rich media ad (requires Flash)

Rich Media Ad (Requires Flash)


Rich media ad (requires Flash)

Email template
Email template
Print ad template
Print ad template
Event display templates
Email template
Email template
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