bradford allen
 
Microsoft UX and branding
 
 
RESPONSIVE WEB DESIGN   RESPONSIVE EMAILS   LOGO DESIGN   BRANDING
Microsoft’s loyalty program, Earn, rewarded customers for shopping at select retailers, dining at local restaurants, and for purchasing gift cards. I designed the user experience, logo, and branding for the beta program. With its engaged user base and effective referral feature, Microsoft Earn delivered valuable learnings to Microsoft.

 
Logo design
Earn logo

I designed the logo by combining two concepts central to the program – a credit card shape and a gift box. Blue was chosen to emphasize trust.

Recruitment email

Microsoft Earn recruitment email

Responsive web design
Earn logo

Desktop UX
Homepage
Earn homepage

I used copy and imagery in a simple carousel to tell the product’s story.

Earn Marketing page - desktop

Earn Marketing page - desktop

Earn Marketing page - desktop

Earn Marketing page - desktop

Step 1: Contact info
Earn Enroll page - desktop

Step 2: Add cards
Earn Enroll page - desktop

Step 3: Share
Earn Enroll page - desktop

Members homepage
Earn Logged-in page - desktop

Spend balance page
Earn Spend balance page - desktop

Referral page
Earn Referral page - desktop

Gift cards page
Earn gift cards page - desktop

Mobile UX

Homepage
Earn Marketing page - mobile

Step 1: Contact info
Earn Enroll page - mobile

Step 2: Add cards
Earn Enroll page - mobile

Step 3: Share
Earn Enroll page - mobile

Members homepage
Earn Logged-in page - mobile

Spend balance page
Earn Spend Balance page - mobile

Referral page
Earn Referral page - mobile

SMS text message
Each time a member received or redeemed Earn Credits, they instantly received an SMS text message.

Earn text message

Responsive emails
I crafted transactional emails and monthly newsletters that drove high engagement.

Desktop UX
Earn confirmation email
Earn confirmation email

Earn redemption email
Earn confirmation email

Monthly Earn newsletter
Earn confirmation email

Mobile UX

Earn confirmation email
Earn confirmation email

Earn redemption email
Earn confirmation email

Monthly Earn newsletter
Earn confirmation email

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