bradford allen
 
Microsoft web portal
 
 
RESPONSIVE WEB DESIGN   EMAILS   FACEBOOK ADS   COLLATERAL
Microsoft’s Employee Purchase Program, offered consumer discounts to employees of participating companies through a private online Microsoft store. Working with a program manager and developers, I designed the user experience for the pilot program. I used focus group and user testing insights to design a streamlined enrollment experience that quickly enrolled users.
 
Facebook ads
EPP Facebook ad - desktop
EPP Facebook ad - mobile

Employer-targeted Facebook ads had strong click-though rates and recruited many members into the program.

Collateral

EPP print collateral

To create awareness and drive enrollments, flyers were emailed to employees by human resources departments.

Responsive web design
EPP responsive design - desktop, tablet, and mobile

Desktop UX
Homepage
EPP homepage

Step 1: Confirm eligibility
EPP enrollment page - desktop

Step 2: Verify email
EPP enrollment success - desktop

Verification code email
EPP confirm eligibility email

Ineligible email
EPP ineligible email

Already enrolled email
EPP already enrolled email

Step 3: Sign in
EPP sign in - desktop

Step 4: Complete (EPP members homepage)
EPP homepage enrolled - desktop

Mobile UX

Homepage
EPP homepage - mobile

Step 1: Confirm eligibility
EPP enrollment page - mobile

Step 2: Verify email
EPP enrollment success - mobile

Verification code email
EPP confirm eligibility email - mobile

Ineligible email
EPP ineligible email - mobile

Already enrolled email
EPP already enrolled email - mobile

Step 3: Sign in
EPP sign in - mobile

Step 4: Complete (Homepage for enrolled users)
EPP homepage enrolled - mobile

See more work
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