bradford allen
 
Microsoft display ads
 
 
DISPLAY ADS   NATIVE AD TEMPLATES
Microsoft runs display ads on their own properties, including: Outlook.com, MSN.com, and Skype apps. Using anonymous user data, I worked with the marketing team to design ads (~500) that would increase engagement. The result was a substantial lift in CTR.
 
Display ads

display ad
display ad
display ad
display ad
display ad
display ad
display ad

display ad
display ad
display ad
display ad
display ad
display ad
display ad

I drew and animated this running cloud to illustrate Office on-the-go.

display ad
display ad
display ad
display ad
display ad
display ad
display ad

display ad
display ad
display ad
display ad
display ad
display ad
display ad

Outlook.com native ads

native ad
native ad
native ad

I designed ad templates that carefully mimicked the native UI down to exact colors, typography, and iconography.

native ad insitu

See more work
Office.com homepage redesign
Office.com on multiple screens
Microsoft UX & branding
Microsoft user experience and branding
Microsoft user experience
Microsoft user experience
Microsoft ads & illustrations
Microsoft Work & Play
Office 365/NYTimes campaign
Office 365 + NYTimes campaign
Outlook app email
Outlook app email
Microsoft display ads
Microsoft display ads
T-mobile.com redesign
T-Mobile.com redesign
Wally pets campaign
Wally pets campaign
Wally homepage redesign
Wally homepage redesign
Wally landing pages
Wally landing pages
Delphi brand refresh
Delphi brand refresh