bradford allen
 
Office 365 / New York Times campaign
 
 
RESPONSIVE EMAILS   RESPONSIVE LANDING PAGES   DISPLAY ADS
Office 365 Home, gives multiple users on multiple devices access to popular productivity applications – including Word, Excel and PowerPoint. Microsoft ran offers that bundled Office 365 Home with New York Times digital subscriptions. Working with marketing team members, the Office team, The New York Times, and developers, I designed responsive emails, responsive multi-state landing pages and display ads to drive Office 365 purchases and free trials.
 
Promotional emails

Desktop UX

Office 365/New York Times email - desktop

I helped develop a responsive email template and tested and debugged it using Litmus.

Mobile UX

Office 365/New York Times email - mobile

To tie in with New York Times branding, I used crisp black type (Segoe UI and Georgia) on stark white backgrounds. And I chose Microsoft photography that meshed perfectly with the smart and gritty New York Times brand.

Landing pages

Desktop UX

Office 365/New York Times landing page - desktop

Mobile UX

Office 365/New York Times landing page - mobile

I used large bold type as the hero to emphasize gratitude to the customer.

Award emails

Desktop UX

Office 365/New York Times award email - desktop

Mobile UX

Office 365/New York Times award email - mobile

Display ads

Office 365/New York Times display ad
Office 365/New York Times display ad
Office 365/New York Times display ad
Office 365/New York Times display ad
Office 365/New York Times display ad
Office 365/New York Times display ad
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