bradford allen
 
Outlook app email
 
 
RESPONSIVE EMAIL
Microsoft’s Outlook app provides an optimum email experience for iOS®, Android™, and Windows devices. Data showed that installation of the app by Outlook.com desktop users would result in increased engagement. I designed an email that used storytelling and social proofs to persuade desktop users to install the Outlook app.
 
Desktop UX

I crafted the headline to pique interest in the email reader and tie into the Outlook brand promise (Outlook provides the best email).

Outlook app email on desktop
Mobile UX

I suggested using favorable product reviews ("What reviewers are saying") to help drive conversions.

Outlook app email on desktop
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