Working with a core team of program managers, developers, data scientists, and marketers, I benchmark similar products.
2. User personas
After research, likely product users come into focus. I work with the program manager to identify 3-4 likely users and their pain points and needs. To bring them to life, I fill them out with sketches and fictional bios.
3. Collaborative design exercises
Once the personas are finalized, I schedule a series of design exercises with the core team. We individually generate ideas that address the persona pain points, iterate on and refine our ideas, and collectively pick the best ideas to include in the minimum viable product.
At the end, I sketch on a whiteboard a high-level user flow to use as the basis for low-fidelity mockups.
4. Low-fidelity mockups
I work quickly at this phase, roughing out the functionality. Usually I design only the mobile or desktop view.
At the end of this phase, I share the mocks with the team and we review them to confirm the product’s functionality.