bradford allen
 
Microsoft Work & Play
 
 
DISPLAY ADS   ILLUSTRATION
Work & Play is a bundle of subscriptions to some of Microsoft's best apps and services. To create awareness and drive sales, I worked with marketing to design ads that ran on a third-party programmatic marketing platform. To draw the user's eye, I created colorful custom illustrations and whimsical animations for each creative.
 
Display ads

Entertainment ad
Work & Play display ad
Work & Play display ad
Work & Play display ad
Work & Play display ad
Work & Play display ad

The "running dinosaur" ad received the highest CTR. (I browsed through new movie and game releases for inspiration, and a Star Wars game and Jurassic World caught my eye.)

Connectivity ad
Work & Play display ad
Work & Play display ad
Work & Play display ad
Work & Play display ad
Work & Play display ad

Productivity ad
Work & Play display ad
Work & Play display ad
Work & Play display ad
Work & Play display ad
Work & Play display ad

The productivity ad performed well in the UK.

"Generic" ad (combines all elements)
Work & Play display ad
Work & Play display ad
Work & Play display ad
Work & Play display ad
Work & Play display ad

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